AI for REAL

An IMD masterclass offering a deep-dive into how AI can unlock new opportunities

AI for REAL is a masterclass designed for participants keen on exploring the practical applications of generative AI in various industries, as well as the societal implications of their adoption.

Led by Professor José Parra-Moyano, IMD Professor of Digital Strategy, this session provides a brief introduction into Generative AI, and will showcase real-world examples where AI has revolutionized processes.

Here’s what you can expect to gain from this masterclass:

• Unlock a deeper understanding of how AI can be used to create real value
• Discover the core pillars for developing a robust AI strategy
• Learn from industry examples and success stories

Following the session, you will have the chance to engage directly with our Program Advisors. They will provide:

• A comprehensive overview of IMD’s Executive MBA & MBA.
• Guidance on how these programs can align with your career goals.
• Answers to your questions about the Executive MBA & MBA and our approach to learning.

Agenda

• 18:00 – 19:00: Masterclass “AI for REAL” with Professor José Parra-Moyano.
• 19:00- 19:30: Engage with our Program Advisors for an overview of IMD’s Executive MBA & MBA programs, followed by a Q&A.

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live. 

IMD Executive MBA & MBA overview

At IMD, we develop leaders who can navigate complexity and drive meaningful impact.

Based in Lausanne, Switzerland, our programs are designed for professionals who want to accelerate their careers and expand their global perspective. With a network of over 130,000 alumni across industries and continents, you’ll gain lifelong connections that support your growth.

The IMD MBA is an intensive, full-time, 12-month program for professionals looking to take the next step in their careers. With a focus on in-demand transversal skills, real-world problem-solving, and hands-on collaboration with global companies, the program prepares you to lead with confidence. A key highlight is the Future Lab in Singapore, where you’ll explore cutting-edge business trends and technologies. Throughout the year, you’ll develop critical thinking, decision-making, and leadership skills that top recruiters seek, with the support of AI-enabled learning and one-on-one coaching.

Your profile: You have a strong academic background, professional experience (typically 6 years), and the drive to challenge yourself. You are globally minded, eager to develop critical leadership skills, and ready to take on complex business challenges. You want an immersive learning experience that strengthens your ability to think strategically, solve problems, and make an impact across industries.

The IMD Executive MBA is a flexible program designed for experienced professionals balancing career growth with leadership development. You’ll customize your learning journey with a choice of formats and global immersion weeks, gaining firsthand insights into international markets. The program integrates AI-augmented learning, crisis leadership training with the Swiss Armed Forces, and in-depth business simulations, ensuring you develop the strategic mindset and practical skills to lead at the highest level.

Your profile: You are an internationally experienced professional with at least 10 years of work experience, including managerial responsibilities. You have a strong career trajectory and are looking for a program that allows you to enhance your leadership skills while continuing to work. You seek flexible, action-based learning that challenges you to think globally, lead with confidence, and drive strategic change within your organization.