Ivy Buche is a Research Fellow and Term Research Professor at IMD. She works with faculty on organization transformation projects for large companies.
April 1, 2022 • by Thomas W. Malnight, Ivy Buche in Magazine • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
We studied companies that have enjoyed longevity of more than 50 years to understand what they do differently. Those that experience healthy long lives demonstrate what we call strategic incumbency....
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