Culture wars: creating ‘buzz’ without being branded a failureÂ
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, in reality, it’s a fool’s errand....
April 22, 2025 • by D W Pine in Brand strategy • 7 min read
Responsible for TIME magazine’s iconic covers, D W Pine explores his creative process and shares insights on how to cut through the noise and make an impact....
Continue readingJuly 31, 2024 • by Philip Thomas in Brand strategy • 9 min read
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, in reality, it’s a fool’s errand....
April 2, 2024 • by Öykü Işık in Brand strategy • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
February 9, 2024 • by Robert Hooijberg in Brand strategy • 6 min read
IMD’s Robert Hooijberg explains why empowerment should be integral to organizational design....
February 1, 2024 • by Robert Witik, Karl Schmedders in Brand strategy • 7 min read
A transformative wave of financial reporting regulations is reshaping the landscape of ESG ratings, challenging companies to move beyond superficial commitments....
December 14, 2023 • by Stéphane J. G. Girod, Vanessa Signorini in Brand strategy • 8 min read
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
December 1, 2023 • by Stefan Michel in Brand strategy • 6 min read
Strategy is not something you set once and then it’s done. Learn to respond to what’s around you and change your business model accordingly if you want to stay in the game....
December 1, 2023 • by Stéphane J. G. Girod, Christoph Thomet in Brand strategy • 7 min read
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
August 1, 2023 • by Goutam Challagalla in Brand strategy • 7 min read
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
June 13, 2023 • by James E. Henderson in Brand strategy • 7 min read
Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs....
September 2, 2022 • by Goutam Challagalla, Frédéric Dalsace in Brand strategy • 3 min read
How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...
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