Marketing to women: Four tips for avoiding pitfallsÂ
More than 80% of purchases are made by women. But reaching, interacting with, and converting female consumers is a challenge for most companies. You can get through the maze of marketing to...
Marketing
Keep an eye on marketing if you want to avoid a car crash
January 28, 2025 • by Su-Mei Thompson in Marketing • 6 min read • 
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As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
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Culture wars: creating ‘buzz’ without being branded a failureÂ
July 31, 2024 • by Philip Thomas in Marketing • 9 min read
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, in reality, it’s a fool’s errand....
How AI gives Taobao’s one billion customers the personal touch
Chris Tung is President of Strategic Development at Chinese e-commerce multinational Alibaba Group. He tells Amit Joshi how the company is integrating AI to optimize its customer experience....
YouTube
Experiences, engagement, and brand extensions: Decoding the new age of luxury hospitality
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
Beyond clicks and likes: Navigating the art of immersive storytelling
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
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