The purpose of purpose-driven marketing
Consumers want companies to go further in addressing issues that affect wider society. For those willing to do so, a marketing-led competitive advantage is up for grabs....
Purpose
Rethinking the default: how ‘Lifepreneurs’ are reshaping business and society
Women’s financial security, career progression, and personal safety have long been shaped by systems that overlook their realities. 'Lifepreneurs' – entrepreneurs who innovate from lived experience – are challenging these defaults....
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