How good story telling can transform your business

Does this scenario sound familiar? Your company is embarking on a transformation to recalibrate its offer for a changed world. There has been much fanfare, task forces, and presentations, but the journey hasn’t started well. Employees are confused by all the jargon and don’t see where they fit in with the plans. The C-suite struggles to inspire its workers about the roles they need to play in this new story. This disconnect leads to a lack of buy-in; disillusionment spreads, and trust is eroded. Many factors are to blame: competing interests, skepticism, and fear of the new. Before you know it, the new strategy is consigned to the scrapheap and heads roll. It’s back to the drawing board.

Why do corporate transformations fall flat and fail to resonate with employees? The problem frequently lies in management’s inability to convey their vision, leaving employees struggling to grasp its significance or how it is meant to play out. Leaders need to be compelling…