
Why leaders should learn to value the boundary spanners
Entrepreneurial talent who work with other teams often run into trouble with their managers. Here are ways to get the most out of your âboundary spannersâ...
by Faisal Hoque Published January 24, 2025 in Brain Circuits ⢠3 min read
Learning starts with a conscious act to understand yourself as a leader. You have to learn who you are as a person and decide what kind of leader you want to be, because every organization is a reflection of its leader.
Second, you have to educate yourself about whatâs going on in the outside world, including technological change, social change, and geopolitical shifts, to understand the perspective of others.
The third part of learning is to understand the organization itself. A good leader is completely attuned to the psychology of the organization and how it relates to the world around it.
You have to do extensive research before you can begin development. For example, to create a unique value proposition, you have to know where you can add value. This value-driven approach depends on research. You also have to understand your current capability: thereâs no point trying to do something that the organization is not ready to do or cannot execute.
This is about generating a set of ideas for your innovation portfolio. Itâs also about identifying and distributing risk, so that if one idea doesnât work you utilize another one. Collaboration is key here: any innovation in todayâs marketplace is highly cross-disciplinary and requires cross-collaboration.
Take-off comes from execution. This relates to outliers: out of a series of innovations, one or two will be outliers. You need to focus on these in a way that allows you to create real value (take-off). You therefore have to create two streams of revenue: short-term and long-term (or sustainable) revenue, because youâre not going to be around to create long-term revenue if you cannot generate enough today.
In business, 90% of innovations fail. That means you have to craft a series of ideas and test them to see whether they work. Transformation starts with studying where you are now in relation to your customer base and the outside world to identify options.
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In an ever-changing world, organizations need to scrap ingrained habits and processes and reinvent themselves to succeed.
Founder of SHADOKA and NextChapter
Faisal Hoque is the founder of SHADOKA, NextChapter, and other companies that focus on enabling sustainable and transformational changes. Throughout his career, he has developed more than 20 commercial business and technology platforms and worked with public and private sector giants such as the US Department of Defense, GE, MasterCard, American Express, Northrop Grumman, CACI, PepsiCo, IBM, Home Depot, Gartner, and JPMorgan Chase. He is a three-times winning Founder and CEO of Deloitte Technology Fast 50 and Deloitte Technology Fast 500â˘Â awards.
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