
How to be remembered for the right reasons #2: Get into their world
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
by James Welch Published May 5, 2025 in Brain Circuits • 3 min read
In a competitive landscape, many leaders are driven by the need to show immediate results. However, responsible leadership calls for a mindset shift – one that prioritizes patient, thoughtful planning over rapid, reactionary decision-making.
Develop a culture that values steady growth, innovation, and adaptability, positioning the organization to withstand market fluctuations and changing demands.
Organizational diversity is a powerful means to leverage a range of perspectives, skills, and ideas that foster innovation, resilience, and the agility required to adapt to evolving market demands.
Actively integrate diversity at all levels to create an environment rich in creativity, adaptability, and strategic insight. Diverse perspectives lay the groundwork for more comprehensive problem-solving and a deeper understanding of complex issues.
Strong emotional intelligence brings a significant advantage to organizations by recognizing how emotions influence behavior, decision-making, and relationships.
Create a culture of psychological safety, empowering employees to express ideas, acknowledge mistakes, and take calculated risks without fear of retribution. This environment boosts morale and drives engagement; enabling individuals to contribute their best efforts and creative insights, and boost organizational performance.
Ethical decision-making is the compass that guides you in navigating complex challenges with integrity.
When you model ethical behavior, you set a powerful example that reinforces trust within the organization and motivates employees to uphold the same standards. Impact extends beyond internal operations, serving as a foundation for building trust with clients, partners, and the broader community.
Strategic vision requires you to see beyond immediate challenges and short-term profits to envision a long-term pathway aligned with the organization’s mission and values.
Continuously evaluate and refine your approach, ensuring that each step aligns with the purpose and goals of the organization. This allows you to anticipate changes, pivot when necessary, and stay committed to the overarching mission, even if it requires difficult short-term trade-offs.
As businesses continue to navigate an increasingly complex global landscape, these principles provide a roadmap for lasting impact, ensuring that your decisions today lay the foundation for a thriving, responsible future.
Associate teaching professor of management at the University of Tampa
James Welch is an associate teaching professor of management at the University of Tampa, with expertise in business strategy, corporate social responsibility, and responsible leadership. His research has been published in the Journal of Business Strategy and Law and Financial Markets Review, among others. He is a fellow of the Royal Society of Arts.
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