Drawing on Krug’s roots and innovation to navigate luxury’s new reality 

CEO Manuel Reman blends Krug’s tradition with innovation, fostering deeper connections with global audiences and emphasizing authenticity to keep the champagne house relevant amid shifting tastes and sustainability challenges.

Alexis Nasard on transforming Swarovski into a modern ‘pop’ luxury brand 

At Swarovski, CEO Alexis Nasard’s leadership is a master class in how to establish brand attractiveness and provide clarity. He has maintained Swarovski’s relevance, freshness, and solid position as a contemporary luxury brand by rethinking customer experiences, building product categories to fill gaps in the market, and focusing on the added value of color and beauty.

Christian Louboutin: Becoming and staying a global luxury fashion brand  

Alexis Mourot, CEO of la Maison Christian Louboutin since 2007, tells Stéphane JG Girod and Vanessa Signorini how the Parisian shoe specialist became an iconic global brand.

Herding the fashion crowd to greener pastures 

Smarter regulation is required to nudge luxury brands into a more sustainable future, industry experts tell Stéphane Girod.

Why future-facing luxury brands must favor excellence over perfection 

What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy?

Navigating luxury in an era of economic uncertainty: Strategies for success

With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale.

Navigating luxury’s rollercoaster ride into 2024 

Luxury brands must ensure they are agile and flexible enough to respond to the uncertainties they face.

Experiences, engagement, and brand extensions: Decoding the new age of luxury hospitality

Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through curated experiences and more immersive customer engagement.

Movers, shakers, and the rest: Tech, pharma, and fashion players ranked for future readiness 

As the latest IMD Future Readiness Indicator is published, we take a close look at the pioneers and innovators setting the stage for 2024.

Beyond clicks and likes: Navigating the art of immersive storytelling

From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers.

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