Sustainability as a brand growth engine

Many companies have incorporated sustainability into their purpose and brand, yet few are reaping the full benefits of their efforts.

In this webinar, Professors Goutam Challagalla and Frédéric Dalsace will outline the best practices for integrating sustainability into your organization’s brand story by showcasing examples of approaches that rely on passive and active participation from customers. The webinar will also help you figure out how to prioritize the best strategy and to use sustainability as a driver for strategy change.

Register for the webinar on 1 September, 12:00 (CEST)