The purpose of purpose-driven marketing
Consumers want companies to go further in addressing issues that affect wider society. For those willing to do so, a marketing-led competitive advantage is up for grabs.
Consumers want companies to go further in addressing issues that affect wider society. For those willing to do so, a marketing-led competitive advantage is up for grabs.
Swatch has a smash hit with its latest product, the MoonSwatch. But the newest supply chain choke point is making it difficult to react and harvest the benefits of the launch
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals.
Companies that put customers at the center of their strategic focus perform better, but doing this requires more effort than many realize.
Do consumer incentives have negative consequences on people and planet? Julia Binder, Professor of Sustainable Innovation and Business Transformation at IMD, explores the risks.
Executives can break the gloom and fortify their business against disruption by adopting these risk strategies.
Mark Schneider cites data suggesting that effects of climate change and biodiversity loss have shot to the top of the agenda.
Jeff Bezos will find the move from CEO to Chairman of the Board far from easy. Didier Cossin and Michael Watkins offer advice on avoiding the pitfalls
Customer-led strategies are proven to foster innovation, but how do you form one and sustain it? The first step is to eliminate inside-out thinking.
Do you know how to light the fire within your employees that drives them to seek change and innovation?
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