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Knut Haanaes, Professor of Strategy and Lundin Sustainability Chair at IMD, paints a picture of how sustainability can shape the future in four mini case studies. In this second episode, Haanaes suggests how to judge whether a company’s environmental claims are credible.
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Business
Greenwashing: The biggest threat to sustainability
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
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ShareThe Tolaram family enterprise on building and sustaining a legacy over 75 years
Tolaram, the Singapore-headquartered family business, has global interests in logistics, consumer goods, and technology. Family members Mohan Vaswani and Sajen Aswani discuss the company’s values-based system of meritocracy, the family’s move to...
Sustainable transformation is more than strategy, it’s a test of leadership
January 17, 2025 • by Julia Binder, Knut Haanaes in Videos • 7 min read
IMD's Julia Binder and Knut Haanaes explore how aligning purpose with profit, fostering innovation, and building resilience, can help companies embed sustainability into business strategy....
Keeping business and family in balance to create a multigenerational enterprise
In conversation with IMD's Peter Vogel, Bruce Grossman, a fourth-generation family business owner, discusses his achievements and shortcomings in creating frameworks to unite the family business....
Alexis Nasard on transforming Swarovski into a modern ‘pop’ luxury brand
At Swarovski, CEO Alexis Nasard's leadership is a master class in how to establish brand attractiveness and provide clarity. He has maintained Swarovski's relevance, freshness, and solid position as a contemporary luxury...
The Carvajal family on creating centuries-long success over six generations – and counting
Cristina Carvajal, President of one of Latin America’s most respected family enterprises, discusses the benefits of having a family member as the CEO of the family business....
The promise and pitfalls of employee well-being initiatives
November 15, 2024 • by Anand Narasimhan in Videos • 7 min read
IMD Dean of Research, Anand Narasimhan, shares his insights on fostering a resilient, empowered, and engaged workforce....
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