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Article
What everyone gets wrong about change management

Corporate transformations still have a miserable success rate: About three-quarters of change efforts either fail to deliver the anticipated benefits or are abandoned entirely. And because flawed implementation is most often blamed for such failures, organizations have focused on improving execution. But poor execution is only part of the proble…

Strategy Change Management
Selected for HBR’s 10 Must Reads on Change Management, updated and expanded collection 2025
By Jean-Louis Barsoux and Anand Narasimhan
in Harvard Business Review
November-December 2017, vol. 95, issue 6, pp. 78-85
What everyone gets wrong about change management
By Jean-Louis Barsoux and Anand Narasimhan
in Harvard Business Review November-December 2017, vol. 95, issue 6, pp. 78-85
Summary
Corporate transformations still have a miserable success rate: About three-quarters of change efforts either fail to deliver the anticipated benefits or are abandoned entirely. And because flawed implementation is most often blamed for such failures, organizations have focused on improving execution. But poor execution is only part of the proble…
Selected for HBR’s 10 Must Reads on Change Management, updated and expanded collection 2025
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Article
How managers become leaders

Harald (not his real name) is a highpotential leader with 15 years of experience at a leading European chemical company. He started as an assistant product manager in the plastics unit and was quickly transferred to Hong Kong to help set up the unit’s new Asian business center. As sales there soared, he soon won a promotion to sales manager. Thr…

Leadership Talent Management Change Management Team Dynamics
Selected for HBR’s 10 Must Reads on Leadership, updated and expanded collection 2025
By Michael D. Watkins
in Harvard Business Review
vol. 90, no. 6, June 2012, pp. 64-72
How managers become leaders
By Michael D. Watkins
in Harvard Business Review vol. 90, no. 6, June 2012, pp. 64-72
Summary
Harald (not his real name) is a highpotential leader with 15 years of experience at a leading European chemical company. He started as an assistant product manager in the plastics unit and was quickly transferred to Hong Kong to help set up the unit’s new Asian business center. As sales there soared, he soon won a promotion to sales manager. Thr…
Selected for HBR’s 10 Must Reads on Leadership, updated and expanded collection 2025
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Article
The set-up-to-fail syndrome: How bosses create their own poor performers

France’s recent successes make it more important than ever to understand what makes its managers tick. This year, France surpassed Japan and the U.K. in acquisitions of U.S. companies. And many French companies are world leaders, including Michelin and L’Oreal. According to the authors, who have studied the French model of management development…

Organizational Behavior Leadership
Selected for HBR’s 10 Must Reads on Managing People, updated and expanded collection 2025
By Jean-François Manzoni and Jean-Louis Barsoux
in Harvard Business Review
vol. 76, no. 2, pp. 101-113
The set-up-to-fail syndrome: How bosses create their own poor performers
By Jean-François Manzoni and Jean-Louis Barsoux
in Harvard Business Review vol. 76, no. 2, pp. 101-113
Summary
France’s recent successes make it more important than ever to understand what makes its managers tick. This year, France surpassed Japan and the U.K. in acquisitions of U.S. companies. And many French companies are world leaders, including Michelin and L’Oreal. According to the authors, who have studied the French model of management development…
Selected for HBR’s 10 Must Reads on Managing People, updated and expanded collection 2025
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Article
Put purpose at the core of your strategy

Eight years ago, Malnight, Buche, and Dhanaraj launched a study of high growth in companies, looking at three strategies known to drive it: creating new markets, serving broader stakeholder needs, and rewriting the rules of the game. To their surprise, they discovered a fourth driver they hadn’t considered at all: purpose. Companies have long be…

Strategy Leadership Purpose
Selected for HBR’s 10 Must Reads on Leading with Purpose collection 2024; Selected for HBR’s 10 Must Reads on Strategy, updated and expanded collection 2025
By Thomas W. Malnight, Ivy Buche and Charles Dhanaraj
in Harvard Business Review
September-October 2019, vol. 97, issue 5, pp. 70-79
Put purpose at the core of your strategy
By Thomas W. Malnight Ivy Buche and Charles Dhanaraj
in Harvard Business Review September-October 2019, vol. 97, issue 5, pp. 70-79
Summary
Eight years ago, Malnight, Buche, and Dhanaraj launched a study of high growth in companies, looking at three strategies known to drive it: creating new markets, serving broader stakeholder needs, and rewriting the rules of the game. To their surprise, they discovered a fourth driver they hadn’t considered at all: purpose. Companies have long be…
Selected for HBR’s 10 Must Reads on Leading with Purpose collection 2024; Selected for HBR’s 10 Must Reads on Strategy, updated and expanded collection 2025
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Report
NatWest Group and IMD: Igniting the transformation to a future-oriented learning organization

In 2022, the NatWest Executive Committee (ExCo) shifted its strategy to focus increasingly on growth. The previous 15 years had been spent on restructuring and reshaping following a government recapitalisation in 2008. For the ExCo to transform NatWest into a future-ready bank, it embarked on a four-retreat engagement with IMD to help it develop…

Organizational Learning Organizational Change Business Transformation Innovation
EFMD Excellence in Practice Awards 2025 Gold Award – Leadership Development Category
By Martin Fellenz, Goutam Challagalla, Howard H. Yu, Nancy Lane, Drazen Raguz and Victoria Kemanian
EFMD Excellence in Practice Awards, 2025
NatWest Group and IMD: Igniting the transformation to a future-oriented learning organization
By Martin Fellenz Goutam Challagalla Howard H. Yu Nancy Lane Drazen Raguz and Victoria Kemanian
EFMD Excellence in Practice Awards, 2025
Summary
In 2022, the NatWest Executive Committee (ExCo) shifted its strategy to focus increasingly on growth. The previous 15 years had been spent on restructuring and reshaping following a government recapitalisation in 2008. For the ExCo to transform NatWest into a future-ready bank, it embarked on a four-retreat engagement with IMD to help it develop…
EFMD Excellence in Practice Awards 2025 Gold Award – Leadership Development Category
Copyright ©2025
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Available Languages English
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Case Study
Not so black and white: Grupo Inca’s black alpaca dilemma (B)

Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fiber. After nearly three years of effort, the Inoue brothers’ dream of creating a luxury collection from undyed black alpaca fiber became a reality. The collaboration between the Inoue brothers, Incalpa…

Social Innovation Business Ethics Sustainability
2024 EFMD Case Writing Competition Award – Responsible Business Category
By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2610, © 2024
Not so black and white: Grupo Inca’s black alpaca dilemma (B)
By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2610 ©2024
Summary
Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fiber. After nearly three years of effort, the Inoue brothers’ dream of creating a luxury collection from undyed black alpaca fiber became a reality. The collaboration between the Inoue brothers, Incalpa…
2024 EFMD Case Writing Competition Award – Responsible Business Category
Reference IMD-7-2610
Copyright ©2024
Copyright owner IMD Copyright
Organization Grupo Inca
Industry Manufacturing, Textile
Available Languages English
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Academic publications
More academic publications
Article
Psychological perspectives of owner-managers on voluntary retirement

The study aims to assist small- and medium-sized enterprises (SMEs) in preparing for the retirement of their owner-managers and smoothing their management transition. It explores how owner-managers perceive and navigate their retirement journey from a psychological standpoint.

Family Business Entrepreneurship
By Lea Wang, Jung Eung Park and Benoit F. Leleux
in International Journal of Entrepreneurial Behaviour and Research
12 September 2025, ePub before print
Psychological perspectives of owner-managers on voluntary retirement
By Lea Wang Jung Eung Park and Benoit F. Leleux
in International Journal of Entrepreneurial Behaviour and Research 12 September 2025, ePub before print
Summary
The study aims to assist small- and medium-sized enterprises (SMEs) in preparing for the retirement of their owner-managers and smoothing their management transition. It explores how owner-managers perceive and navigate their retirement journey from a psychological standpoint.
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Article
Making the old new again through the process of recombinant innovation

Recombinant innovation—the process through which atypical and unexpected combinations of knowledge generate novel outcomes—is a critical driver of organizational distinctiveness and market transformation. While prior research has focused on firm- and industry-level mechanisms, less attention has been given to multilevel dynamics underpinning the…

Innovation Organizational Change
By Vittoria Magrelli, Josip Kotlar, Alfredo De Massis, Federico Frattini and Antonio Messeni Petruzzelli
in Journal of Product Innovation Management
4 September 2025, ePub before print, https://doi.org/10.1111/jpim.70003
Making the old new again through the process of recombinant innovation
By Vittoria Magrelli Josip Kotlar Alfredo De Massis Federico Frattini and Antonio Messeni Petruzzelli
in Journal of Product Innovation Management 4 September 2025, ePub before print, https://doi.org/10.1111/jpim.70003
Summary
Recombinant innovation—the process through which atypical and unexpected combinations of knowledge generate novel outcomes—is a critical driver of organizational distinctiveness and market transformation. While prior research has focused on firm- and industry-level mechanisms, less attention has been given to multilevel dynamics underpinning the…
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Article
Outcome-based typology of social enterprises: Interlacing individual transformation, capital provision, and societal influence

Social entrepreneurship has emerged as a global phenomenon aimed at tackling societal grand challenges through market-based activities. A holistic understanding of social enterprise outcomes is crucial for reflecting their effectiveness in meeting social objectives and informing internal organizational processes. This study explores the outcomes…

Social Innovation
By Georgios Polychronopoulos, Martin Lukeš, Giuliano Sansone, Anirudh Agrawal, Florian Ulrich-Diener and Veronika Šlapáková Losová
in Journal of Management Studies
September 2025, vol. 62, no. 6, pp. 2387-2413, https://doi.org/10.1111/joms.13138
Outcome-based typology of social enterprises: Interlacing individual transformation, capital provision, and societal influence
By Georgios Polychronopoulos Martin Lukeš Giuliano Sansone Anirudh Agrawal Florian Ulrich-Diener and Veronika Šlapáková Losová
in Journal of Management Studies September 2025, vol. 62, no. 6, pp. 2387-2413, https://doi.org/10.1111/joms.13138
Summary
Social entrepreneurship has emerged as a global phenomenon aimed at tackling societal grand challenges through market-based activities. A holistic understanding of social enterprise outcomes is crucial for reflecting their effectiveness in meeting social objectives and informing internal organizational processes. This study explores the outcomes…
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Article
Research on family offices: What is the way forward? A systematic literature review Author links open overlay

Despite the growing presence of family offices (FOs) in practice, research on FOs is still in its infancy. Through a systematic literature review (SLR) of 104 papers, we synthesize existing knowledge in the field by integrating insights from both academic and practitioner research. Our SLR provides a state-of-the-art understanding of FOs and ide…

Family Business
By Patrik Hayoz, Bingbing Ge and Alfredo De Massis
in Journal of Family Business Strategy
September 2025, vol. 16, no. 3, 100670, https://doi.org/10.1016/j.jfbs.2025.100670
Research on family offices: What is the way forward? A systematic literature review Author links open overlay
By Patrik Hayoz Bingbing Ge and Alfredo De Massis
in Journal of Family Business Strategy September 2025, vol. 16, no. 3, 100670, https://doi.org/10.1016/j.jfbs.2025.100670
Summary
Despite the growing presence of family offices (FOs) in practice, research on FOs is still in its infancy. Through a systematic literature review (SLR) of 104 papers, we synthesize existing knowledge in the field by integrating insights from both academic and practitioner research. Our SLR provides a state-of-the-art understanding of FOs and ide…
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Article
Ethnography in Entrepreneurship research: Promises, pitfalls, and practical pathways

We seek to make ethnography more intelligible and accessible to entrepreneurship scholars. We begin by defining ethnography and discussing the promises and challenges of conducting ethnographic studies in entrepreneurship. Next, we offer practical advice for entrepreneurship scholars interested in conducting ethnographic studies, including sugge…

Entrepreneurship
By Eliana Crosina, Marco Mismetti, Alfredo De Massis, Michael G. Pratt and Trenton A. Williams
in Entrepreneurship Theory and Practice
25 August 2025, ePub before print, https://doi.org/10.1177/10422587251364820
Ethnography in Entrepreneurship research: Promises, pitfalls, and practical pathways
By Eliana Crosina Marco Mismetti Alfredo De Massis Michael G. Pratt and Trenton A. Williams
in Entrepreneurship Theory and Practice 25 August 2025, ePub before print, https://doi.org/10.1177/10422587251364820
Summary
We seek to make ethnography more intelligible and accessible to entrepreneurship scholars. We begin by defining ethnography and discussing the promises and challenges of conducting ethnographic studies in entrepreneurship. Next, we offer practical advice for entrepreneurship scholars interested in conducting ethnographic studies, including sugge…
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Article
Seminal contributions and future directions in international business political behavior and nonmarket strategy: A tribute to Jean Boddewyn

Purpose Jean Boddewyn’s (1929–2022) work in international business political behavior launched a stream of research at the intersection of international business (IB) and strategic management that is now referred to as international nonmarket strategy (INMS). This article aims to pay tribute to Boddewyn’s scholarly legacy by providing an overvi…

Global Business Geopolitics
By Maria Andrea De Villa, Jonathan P. Doh, Izzet Sidki Darendeli, Marleen Dieleman, Joao Albino-Pimentel and Robert Grosse
in Multinational Business Review
15 August 2025, vol. 33, no. 3, pp. 401–430, https://doi.org/10.1108/MBR-10-2024-0201
Seminal contributions and future directions in international business political behavior and nonmarket strategy: A tribute to Jean Boddewyn
By Maria Andrea De Villa Jonathan P. Doh Izzet Sidki Darendeli Marleen Dieleman Joao Albino-Pimentel and Robert Grosse
in Multinational Business Review 15 August 2025, vol. 33, no. 3, pp. 401–430, https://doi.org/10.1108/MBR-10-2024-0201
Summary
Purpose Jean Boddewyn’s (1929–2022) work in international business political behavior launched a stream of research at the intersection of international business (IB) and strategic management that is now referred to as international nonmarket strategy (INMS). This article aims to pay tribute to Boddewyn’s scholarly legacy by providing an overvi…
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Case studies
More case studies
Case Study
Sandoz (B): The art of staying true to your mission

This case series explores Sandoz’s spin off from Novartis, which was finalized on 4 October 2023. Case B looks at Sandoz once it has become independent. The hard work of figuring out the best way to spin off is done, a new strategy created, and some difficult choices made. But now how will CEO Richard Saynor and his leadership team ensure that S…

Strategy Leadership Global Business
By Jim Pulcrano, Charan Singh, Zita Falk, Franciska Darmer and Barbara Schmidt-Ley
Case reference: IMD-2670, © 2025
Sandoz (B): The art of staying true to your mission
By Jim Pulcrano Charan Singh Zita Falk Franciska Darmer and Barbara Schmidt-Ley
Case reference: IMD-2670 ©2025
Summary
This case series explores Sandoz’s spin off from Novartis, which was finalized on 4 October 2023. Case B looks at Sandoz once it has become independent. The hard work of figuring out the best way to spin off is done, a new strategy created, and some difficult choices made. But now how will CEO Richard Saynor and his leadership team ensure that S…
Reference IMD-2670
Copyright ©2025
Copyright owner IMD Copyright
Organization Sandoz
Industry Healthcare, Pharmaceuticals
Available Languages English
Contact

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Case Study
Sandoz (A): Breaking free to stand alone

This case series explores Sandoz’s spin off from Novartis, which was finalized on 4 October 2023. Case A follows Richard Saynor’s (CEO, Sandoz) ruminations as he builds the company strategy in preparation for the board’s approval of Sandoz as a standalone company. The narrative outlines the key strategic areas that Richard, along with his senior…

Strategy Leadership Global Business
By Jim Pulcrano, Charan Singh, Zita Falk, Franciska Darmer and Barbara Schmidt-Ley
Case reference: IMD-2669, © 2025
Sandoz (A): Breaking free to stand alone
By Jim Pulcrano Charan Singh Zita Falk Franciska Darmer and Barbara Schmidt-Ley
Case reference: IMD-2669 ©2025
Summary
This case series explores Sandoz’s spin off from Novartis, which was finalized on 4 October 2023. Case A follows Richard Saynor’s (CEO, Sandoz) ruminations as he builds the company strategy in preparation for the board’s approval of Sandoz as a standalone company. The narrative outlines the key strategic areas that Richard, along with his senior…
Reference IMD-2669
Copyright ©2025
Copyright owner IMD Copyright
Organization Sandoz
Industry Healthcare, Pharmaceuticals
Available Languages English
Contact

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Case Study
Sandoz China: Do we stay or do we go?

The Sandoz leadership team faced an important decision as it broke away from Novartis and became a public company. Should Sandoz retain the global geographical coverage it had had in its many years as part of Novartis? Or should it focus on fewer geographies and a simplification of the business models it was using? Since Sandoz was in a lower ma…

Strategy China Leadership
By Mark J. Greeven and Jim Pulcrano
Case reference: IMD-2680, © 2025
Sandoz China: Do we stay or do we go?
By Mark J. Greeven and Jim Pulcrano
Case reference: IMD-2680 ©2025
Summary
The Sandoz leadership team faced an important decision as it broke away from Novartis and became a public company. Should Sandoz retain the global geographical coverage it had had in its many years as part of Novartis? Or should it focus on fewer geographies and a simplification of the business models it was using? Since Sandoz was in a lower ma…
Reference IMD-2680
Copyright ©2025
Copyright owner IMD Copyright
Organization Sandoz
Industry Healthcare, Pharmaceuticals
Available Languages English
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Case Study
Green or greenwashing? A 95 million dollar sustainability paradox for Michelin and BNP Paribas

The Tropical Landscapes Finance Facility Sustainability Bond (TLFF I) was initially celebrated as a best-in-class example of sustainable finance. Issued in 2018, this $95 million financial instrument aimed to create a promising future: sustainable natural rubber plantations in Indonesia that balanced ecological preservation, local livelihoods an…

Sustainability Stakeholder Management Crisis Management Social Innovation
By Vanina Farber and Shih-Han Huang
Case reference: IMD-7-2646, © 2025
Green or greenwashing? A 95 million dollar sustainability paradox for Michelin and BNP Paribas
By Vanina Farber and Shih-Han Huang
Case reference: IMD-7-2646 ©2025
Summary
The Tropical Landscapes Finance Facility Sustainability Bond (TLFF I) was initially celebrated as a best-in-class example of sustainable finance. Issued in 2018, this $95 million financial instrument aimed to create a promising future: sustainable natural rubber plantations in Indonesia that balanced ecological preservation, local livelihoods an…
Reference IMD-7-2646
Copyright ©2025
Copyright owner IMD Copyright
Organization Michelin, BNP Paribas, ADM Capital, Barito Pacific
Available Languages English
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Case Study
Indian Hotels Company Limited: Fast track to structured sustainability via Paathya

In late 2021, Puneet Chhatwal, CEO of Indian Hotels Company Limited IHCL, found himself grappling with a new challenge beyond the impressive growth numbers the company had achieved since his tenure began in 2017 sustainability. Having led IHCL, the hospitality arm of the Tata Group, through one of its most transformative periods, including a tu…

Leadership Sustainability Strategy
By Florian Hoos, Manojkumar Selvaraj, Harsha Doddihal and Peter Damyanov
Case reference: IMD-7-2648, © 2025
Indian Hotels Company Limited: Fast track to structured sustainability via Paathya
By Florian Hoos Manojkumar Selvaraj Harsha Doddihal and Peter Damyanov
Case reference: IMD-7-2648 ©2025
Summary
In late 2021, Puneet Chhatwal, CEO of Indian Hotels Company Limited IHCL, found himself grappling with a new challenge beyond the impressive growth numbers the company had achieved since his tenure began in 2017 sustainability. Having led IHCL, the hospitality arm of the Tata Group, through one of its most transformative periods, including a tu…
Reference IMD-7-2648
Copyright ©2025
Copyright owner IMD Copyright
Organization Indian Hotels Company Limited
Industry Travel and Leisure, Hospitality
Available Languages English
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Case Study
YCH Group: How to remain an innovative family business across generations

YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who rem…

Family Business Innovation
By Marleen Dieleman and Sophia Xuefei Qiu
Case reference: IMD-2659, © 2025
YCH Group: How to remain an innovative family business across generations
By Marleen Dieleman and Sophia Xuefei Qiu
Case reference: IMD-2659 ©2025
Summary
YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who rem…
Reference IMD-2659
Copyright ©2025
Copyright owner IMD Copyright
Organization YCH Group
Industry Logistics and Supply Chain
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Knowledge Hub – I by IMD
See more
Article
Voluntary Biodiversity Credits – Sustainability

Businesses can showcase their commitments to nature and sustainability by using new voluntary biodiversity credits to invest in conservation actions that can be measured.

Sustainability
By Adrian Dellecker
in I by IMD
Voluntary Biodiversity Credits – Sustainability
By Adrian Dellecker
in I by IMD
Summary
Businesses can showcase their commitments to nature and sustainability by using new voluntary biodiversity credits to invest in conservation actions that can be measured.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Context-aware artificial intelligence – AI-centered enterprise

Discover how context-aware artificial intelligence helps map where Generative AI creates the highest strategic value for your organization.

By Amit M. Joshi
in I by IMD
Context-aware artificial intelligence – AI-centered enterprise
By Amit M. Joshi
in I by IMD
Summary
Discover how context-aware artificial intelligence helps map where Generative AI creates the highest strategic value for your organization.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Everything you need to know about nonmarket strategy, part 1: Why do you need it?

Why do you need nonmarket strategy?

Strategy Strategy Implementation
By Michael Yaziji
in I by IMD
Everything you need to know about nonmarket strategy, part 1: Why do you need it?
By Michael Yaziji
in I by IMD
Summary
Why do you need nonmarket strategy?
Contact

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Article
What do Yamaha, BYD and Nvidia have in common?

Through our research at the Future Readiness Center we have identified key principles that future-ready organizations, like Yamaha, BYD and Nvidia, embrace

Innovation Technology Management
By Howard H. Yu
in I by IMD
What do Yamaha, BYD and Nvidia have in common?
By Howard H. Yu
in I by IMD
Summary
Through our research at the Future Readiness Center we have identified key principles that future-ready organizations, like Yamaha, BYD and Nvidia, embrace
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Net ero – Political battles – How to survive

Business leaders must master the art of building strategies that take account of partisan divides over net-zero goals while progressing the interests of their company and society.

Geopolitics Strategy Sustainability
By Arturo Bris
in I by IMD
Net ero – Political battles – How to survive
By Arturo Bris
in I by IMD
Summary
Business leaders must master the art of building strategies that take account of partisan divides over net-zero goals while progressing the interests of their company and society.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
10 tips for first-time people-leaders

You’ve just been promoted to team leader. These tips will help you switch from worker to leader.

Leadership
By Cindy Wolpert
in I by IMD
10 tips for first-time people-leaders
By Cindy Wolpert
in I by IMD
Summary
You’ve just been promoted to team leader. These tips will help you switch from worker to leader.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Insights for practitioners
See more
Article
Voluntary Biodiversity Credits – Sustainability

Businesses can showcase their commitments to nature and sustainability by using new voluntary biodiversity credits to invest in conservation actions that can be measured.

Sustainability
By Adrian Dellecker
in I by IMD
Voluntary Biodiversity Credits – Sustainability
By Adrian Dellecker
in I by IMD
Summary
Businesses can showcase their commitments to nature and sustainability by using new voluntary biodiversity credits to invest in conservation actions that can be measured.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Context-aware artificial intelligence – AI-centered enterprise

Discover how context-aware artificial intelligence helps map where Generative AI creates the highest strategic value for your organization.

By Amit M. Joshi
in I by IMD
Context-aware artificial intelligence – AI-centered enterprise
By Amit M. Joshi
in I by IMD
Summary
Discover how context-aware artificial intelligence helps map where Generative AI creates the highest strategic value for your organization.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Everything you need to know about nonmarket strategy, part 1: Why do you need it?

Why do you need nonmarket strategy?

Strategy Strategy Implementation
By Michael Yaziji
in I by IMD
Everything you need to know about nonmarket strategy, part 1: Why do you need it?
By Michael Yaziji
in I by IMD
Summary
Why do you need nonmarket strategy?
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
What do Yamaha, BYD and Nvidia have in common?

Through our research at the Future Readiness Center we have identified key principles that future-ready organizations, like Yamaha, BYD and Nvidia, embrace

Innovation Technology Management
By Howard H. Yu
in I by IMD
What do Yamaha, BYD and Nvidia have in common?
By Howard H. Yu
in I by IMD
Summary
Through our research at the Future Readiness Center we have identified key principles that future-ready organizations, like Yamaha, BYD and Nvidia, embrace
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
Net ero – Political battles – How to survive

Business leaders must master the art of building strategies that take account of partisan divides over net-zero goals while progressing the interests of their company and society.

Geopolitics Strategy Sustainability
By Arturo Bris
in I by IMD
Net ero – Political battles – How to survive
By Arturo Bris
in I by IMD
Summary
Business leaders must master the art of building strategies that take account of partisan divides over net-zero goals while progressing the interests of their company and society.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Article
10 tips for first-time people-leaders

You’ve just been promoted to team leader. These tips will help you switch from worker to leader.

Leadership
By Cindy Wolpert
in I by IMD
10 tips for first-time people-leaders
By Cindy Wolpert
in I by IMD
Summary
You’ve just been promoted to team leader. These tips will help you switch from worker to leader.
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
SuperEurope: The unexpected hero of the 21st century

This book is a vindication of Europe. It challenges the view of Europe as a tired, overregulated continent, arguing instead that Europe has emerged from decades of crisis—financial turmoil, Brexit, COVID-19, war in Ukraine—as a resilient, reformed, and quietly successful model of governance and society. While the world often focuses on the rival…

Geopolitics Competitiveness Global Business
By Arturo Bris
Published by Independently published, © 2025
SuperEurope: The unexpected hero of the 21st century
By Arturo Bris
Published by Independently published ©2025
Summary
This book is a vindication of Europe. It challenges the view of Europe as a tired, overregulated continent, arguing instead that Europe has emerged from decades of crisis—financial turmoil, Brexit, COVID-19, war in Ukraine—as a resilient, reformed, and quietly successful model of governance and society. While the world often focuses on the rival…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
The AI-centered enterprise

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…

Artificial Intelligence Innovation
By Natarajan Balasubramanian, Ram Bala and Amit M. Joshi
Published by CRC Press, © 2025
The AI-centered enterprise
By Natarajan Balasubramanian Ram Bala and Amit M. Joshi
Published by CRC Press ©2025
Summary
The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…
Copyright ©2025
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Available Languages English
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The state of globalisation

The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…

Geopolitics Global Business Economics
Edited by Richard Baldwin and Michele Ruta
Published by CEPR Press, © 2025
The state of globalisation
By Richard Baldwin and Michele Ruta
Published by CEPR Press ©2025
Summary
The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Book
I by IMD’s Best Practice in Leadership

From self-awareness to team excellence – master the essential skills that separate great leaders from the rest. Today’s leaders face unprecedented challenges: navigating ethical gray zones, building trust across generations, and making critical decisions under intense pressure. This collection brings together breakthrough insights from world-cla…

Leadership
By Stefan Michel
Published by International Institute for Management Development, © 2025
I by IMD’s Best Practice in Leadership
By Stefan Michel
Published by International Institute for Management Development ©2025
Summary
From self-awareness to team excellence – master the essential skills that separate great leaders from the rest. Today’s leaders face unprecedented challenges: navigating ethical gray zones, building trust across generations, and making critical decisions under intense pressure. This collection brings together breakthrough insights from world-cla…
Copyright ©2025
Copyright owner IMD Copyright
Available Languages English
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Research Information & Knowledge Hub for additional information on IMD publications

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IMD World Competitiveness Yearbook: 2025

The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …

Competitiveness Economics Data Analytics
By Arturo Bris, José Caballero, Fabian Grimm, William Milner, Chinar Sharma and Alice Tozer
Published by International Institute for Management Development, © 2025
IMD World Competitiveness Yearbook: 2025
By Arturo Bris José Caballero Fabian Grimm William Milner Chinar Sharma and Alice Tozer
Published by International Institute for Management Development ©2025
Summary
The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …
Copyright ©2025
Copyright owner IMD Copyright
Available Languages English
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Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right

Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…

Artificial Intelligence Sustainability Competitiveness Innovation Change Management
By Michael R. Wade and Konstantinos Trantopoulos
Published by Independently published, © 2025
Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right
By Michael R. Wade and Konstantinos Trantopoulos
Published by Independently published ©2025
Summary
Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…
Copyright ©2025
Copyright owner External Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications