Pioneers, Hidden Champions, Changemakers, and Underdogs
Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace.
In this book, Mark Greeven, George Yip, and Wei Wei offer an insiders’ view of China’s under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China:
- Pioneers, large companies that are globally known;
- Hidden champions, midsize enterprises that are market leaders in their niches;
- Underdogs, technology-driven ventures with significant intellectual property;
- Changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations.
They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models.
The book includes many examples of Chinese innovators and innovations, drawn from a range of companies-from pioneers to changemakers-including Alibaba, Haier, Hikvision, Malong Technology, Weihu Solar, Mobike, and Cheetah Mobile.
Research Information & Knowledge Hub for additional information on IMD publications

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for ...

As companies jostle for sustainability leadership, these competitive rivalries are proving unexpectedly powerful in accelerating environmental action, while strategic collaborations can amplify the impact.

AI and sustainability combine in a business novel exploring twin transformation as the new path to resilience and relevance.

Discover 5 effective ways to kick the habit of micromanaging and foster greater trust, autonomy, and productivity in your team.

Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies tre...

Luxury e-commerce is dead as brands embrace unified commerce, personalization, and storytelling to redefine the digital luxury experience.

Support executive recovery with these 3 strategies to address burnout and help leaders return to peak performance.

Learn how to improve decision-making in uncertainty with four practical ways to enhance intuitive intelligence.

Trump’s unconventional negotiation strategy reveals how game theory in negotiations can shape power, commitment, and outcomes before talks begin.

Discover what AI-first leadership really looks like and how executives can shift strategy, control, and influence to lead in the AI era.
in European Journal of Operational Research August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications