Pioneers, Hidden Champions, Changemakers, and Underdogs
Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace.
In this book, Mark Greeven, George Yip, and Wei Wei offer an insiders’ view of China’s under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China:
- Pioneers, large companies that are globally known;
- Hidden champions, midsize enterprises that are market leaders in their niches;
- Underdogs, technology-driven ventures with significant intellectual property;
- Changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations.
They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models.
The book includes many examples of Chinese innovators and innovations, drawn from a range of companies-from pioneers to changemakers-including Alibaba, Haier, Hikvision, Malong Technology, Weihu Solar, Mobike, and Cheetah Mobile.
Research Information & Knowledge Hub for additional information on IMD publications

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

The Sandoz leadership team faced an important decision as it broke away from Novartis and became a public company. Should Sandoz retain the global geographical coverage it had had in its many years as part of Novartis? Or should it focus on fewer ...
The recent and rapid ascent of China into today's scientific powerhouse is increasingly debated in circles of economic politics and policy making. Yet, we still know relatively little how such rise has materialized in terms of Chinese scientists' ...

China’s shift from reaction to reinvention is a long-running transformation built on policy foresight and internal restructuring, which global turmoil and the tariffs war have only served to intensify.

The rapid advancement of generative artificial intelligence (GenAI) is unprecedented. Looking ahead at the job markets of 2030 and beyond, we can forecast the types of jobs and skills that may get automated. Alternatively, we can also see which ne...

China’s apparel sector in 2025 sees local brands rise and global players adapt amid digital, Research & Development, and innovation-led growth.

Explore how innovation, R&D, and policy reforms are reshaping China’s pharmaceutical sector amid rising healthcare demand and demographic shifts.
April 2025 may well be remembered as the month when globalization—at least as we knew it—was formally put to rest. On April 2, US President Donald Trump announced sweeping tariffs that shattered decades of global trade norms: a blanket 10% levy on...

Con Donald Trump de vuelta en la Casa Blanca, muchos predicen un recrudecimiento de las hostilidades entre EE.UU. y China, recordando la guerra comercial de su anterior mandato. A pesar de un gabinete de halcones, ¿podría la afición de Trump por l...
GenAI is generating buzz across industries, and supply chain management is emerging as one of its most promising frontiers. While early experiments may have left some underwhelmed, advancements in technology are beginning to deliver on the high ex...
It's a reversal of the situation: Chinese automaker BYD is offering to collaborate with former electric car pioneer Tesla. From drones to livestream trading to artificial intelligence: China is often ahead of the West.
Research Information & Knowledge Hub for additional information on IMD publications
in Research Policy 18 July 2025, ePub before print, 105288, https://doi.org/10.1016/j.respol.2025.105288
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications