
Life in the Digital Vortex
A peripheral concern for most firms in 2015, digital disruption now impacts half of companies globally – and has become a top-of-mind issue at the board level.
Our latest research uncovered these and many other important insights about how the state of disruption across industries has changed since 2015. This new study from the Global Center for Digital Business Transformation (DBT Center), an IMD and Cisco initiative, draws on survey data from hundreds of executives, along with quantitative data, such as where venture capitalists are placing their bets.
The results show large differences among industries in how they are experiencing the effects of disruption in the “Digital Vortex.”
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China’s shift from reaction to reinvention is a long-running transformation built on policy foresight and internal restructuring that global turmoil and the tariffs war have only served to intensify.
Absa faced a critical rise in cyberattacks, and with the cybersecurity talent gap widening, the company urgently needed a long-term solution. To address this, former CISO Sandro Bucchianeri launched the Cybersecurity Academy in 2019, an initiative...
Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...
Digital transformation introduces a new set of parameters for firm innovation. Existing literature has found that family firms vary on their willingness to innovate. However, explanations of the factors that lead to a family firm’s (un)willingness...
In an interview with IMD’s Didier Bonnet, aerospace veteran Mike Ambrose shared his insights on pulling off a successful digital transformation in one of the world’s most complex industries.

The rapid advancement of generative artificial intelligence (GenAI) is unprecedented. Looking ahead at the job markets of 2030 and beyond, we can forecast the types of jobs and skills that may get automated. Alternatively, we can also see which ne...

In an era defined by advanced AI and behavioral data, Apple’s 'Evil Steve' test exemplifies a proactive approach to ethical decision-making and responsible data governance.

Raiffeisen Bank International's Sabine Abfalter explores how finance leaders can drive banking digital transformation with bold vision as architects of change.

Leading global operations through complexity and change in 2025 means embracing AI and ML to streamline supply chains and meet rising demands.
Artificial intelligence (AI) is rapidly becoming a driving force in longevity science. Once a behind-the-scenes tool, AI is now central to how researchers accelerate timelines, discover new drugs, and tailor treatments to individual biology. This ...
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Case reference: IMD-7-2642 ©2025
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in Small Business Economics 24 May 2025, ePub before print, https://doi.org/10.1007/s11187-025-01057-8
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Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
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in I by IMD
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in Forbes.com 26 April 2025
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