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I by IMD Book Club

Watch this space: how to make the business of space your business

March 28, 2025 • by Jim Pulcrano, Matthew C Weinzierl, Brendan Rosseau in I by IMD Book Club • 7 min read

Authors of Space to Grow, Matthew Weinzierl and Brendan Rosseau, tell IMD's Jim Pulcrano that one of the central aims of their book is to inspire industries, businesses and individuals...

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Geographical location – or helping to create it – dictates companies’ success

April 29, 2022 • by Arturo Bris, Philip Rosenzweig in I by IMD Book Club • 7 min read

To boost company performance, executives must support the competitiveness of their countries and embrace public-private collaboration to help articulate and implement national strategy, say IMD Professors Arturo Bris and Phil Rosenzweig....

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